The Build Log_

The Year-Long Free Trial

The tool that solved everything — and still cost its creator the sale.

Mar 18 • Craig Thorogood

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I did the one thing I swore I’d never do

When the line between visionary and unhinged blurs

Mar 11 • Daniel Raybin

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The Marketing Mirage

I walked the trade show floor and watched businesses disappear before my eyes.

Mar 4 • Craig Thorogood

February 2026

How a $5 Umbrella Jump-Started My Business

It was the dumbest idea I ever had.

Feb 25 • Craig Thorogood

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The Executive Wanted Blood

The day I learned that following orders and using judgment can both get you fired — and what I do differently now.

Feb 18 • Daniel Raybin

Everything I Needed to Know About AI, I Learned from Walt Disney in 1964

Walt Disney built machines to end drudgery. The future depends on whether we learn to use ours the same way.

Feb 11 • Daniel Raybin

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Choosing an AI Model Is Not the Decision You Think It Is

How to think about AI in your business without creating new risks

Feb 4 • Daniel Raybin

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She Gave Me My First Real Chance. They Made Me Box Up Her Office.

The day I learned what “stepping on toes” really means.

Feb 4 • Craig Thorogood

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January 2026

The Pet Store Principle

My cat demonstrated the first rule of business that everyone forgets.

Jan 28 • Craig Thorogood

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The Weekend I Outplayed My Boss

He left the bait. I took it. And I learned what moxie really means.

Jan 21 • Daniel Raybin

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December 2025

What About Me?!

He promised mentorship, delivered extraction, and taught me everything not to become.

Dec 10, 2025 • Daniel Raybin

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Using AI Properly in Your Business Starts Before You Ask It Anything

The foundational framing that turns ChatGPT into a real collaborator instead of a generic content generator.

Dec 5, 2025 • Daniel Raybin and Craig Thorogood

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